Make your Catalog with Product Catalog Templates

Catalog Machine is a simple solution for creating and sharing Online & PDF Product Catalogs. No design expertise required.

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Download & print PDF catalog
Wholesale & retail catalog templates
Catalog website for online sharing
Product management & import
Product order requests & price lists
Shopify, Etsy, eBay, Magento, PrestaShop, WooCommerce catalogs

Why create a product catalog?



As a manufacturer, wholesaler or retailer your customers may expect a product catalog in a variety of formats; online, as a PDF, and in print, in addition to your website and online or physical store.

If you need to sell your portfolio of products or services through multiple outlets a product catalog with an easy to use professional product catalog templates could be vital to your business. If you are not a graphic or brochure designer and the thought of investing hundreds to engage one is not for you then its well worth considering an online catalog creation app like Catalog Machine.

Catalog Machine allows you to work online to quickly and easily to create or use existing product catalog templates to compliment and improve existing marketing collateral. With Catalog Machine you can add or import products and create your entire product database online, making it easy to drop in your products and their specifications and produce a final, highly effective, product catalog. The software enables the creation of multiple, alternative product catalog templates which you can combine into your final product brochure or catalog. PDF and HTML creation is fully supported and there are options for targeted mini catalogs for specific customer groups, events or markets.

Import products and images from Etsy, Shopify, eBay, Magento or CSV with one click and manage your own product database.
Create professional catalogs, wholesale line sheets, spec sheets for your product lines.
PDF & HTML formats are supported.
No special skills required.
Available Online 24/7.
Privacy levels and password protection.
Build customized catalogs with advanced templates for individual markets, customers and events.
Share your product catalogs online, social media, send in email or download. Optimized for Google and Facebook.
Embed your product Online or PDF catalog into your website pages customizing visual options.
Advanced text editing, image management and design elements for you own custom content and product information.
Include pre-built Product Order Form or receive customer order requests directly from a catalog.
Find more details in our Help Center
or contact us with any questions.
Integration with e-commerce stores
Build Online Product Catalogs for your Shopify, Etsy, eBay or Magento stores and boost your marketing power.

Creating a catalog is simple with Catalog Machine:

1
Add / import your product information and images
Use the Catalog Machine app to create, edit or import your products and images then quickly add them to your catalog template.
2
Create your design
Use catalog templates and layouts to easily display your product prices, images and description, or create your own catalog design with the flexible product catalog maker.
3
Custom content creation
Complete your catalog by adding custom text, images and marketing material or build your own pages for company, order information or terms of business, product guides, articles and more.
4
Maintenance and security with ease
Re-import or change your products in the Catalog Machine database with automatic update in your catalogs. Clone your catalog versions and set privacy levels up to password protection.
5
Share, promote and distribute
Share by email, social media as a catalog URL, download or send as a PDF, embed to your site quickly and cleanly to make product marketing promotion painless.
6
Work with your team or multiple accounts
Build your catalog and update products with your team in multi-user mode. Work as an agency with multiple accounts linked to your login.


Create a Product Catalog Now »


Catalog Machine last month


2,198
Active Catalogs
103,935
Catalog Products
102,574
Catalog Views

Testimonials


7 steps for building a product catalog or product brochure that sells



Step 1. Organize content and products
  • Understand both your products and the target audience.
  • Realize where top sellers, discounts and deals need to be featured and how your products need to be grouped.
  • Good product grouping, or product layout will maximize results.
  • Consider including an order from, introduction, CEO’s message, editor’s notes, guides or contents page for ease of navigation.
Step 2. Write copy and prepare images
  • Write with the core product benefit in mind for your reader, building the other information around the core benefit.
  • Solving the problem or meeting the desire of the customer is often more important than how a product works, who made it, and how well it sells.
  • Ensure a product’s value, and value to the buyer is detailed alongside the benefits and any relevant exclusivity.
  • A beautiful image is “worth a thousand words” and it is true. Great product photography can make or break sales. Poor quality will vastly diminish the product’s value.
  • Keep product descriptions well written but short. Maybe 50-150 words, focus on the main selling point but utilise features and benefits as much as how it works.
Step 3. Lay Out Pages
  • Bestselling and high profit generating products should receive prime position and the most space allocation.
  • Balance images and text throughout for the right mix of information and engagement.
  • Only group products which are similar or related. Grouped items which are not related don’t work well.
  • Maximise opportunities to cross sell, placing companion products together on a page can increase sales 5-15%.
  • Upselling is an effective way of increasing order value and sales.
Step 4. Design
  • Keep your catalog focused on the products, an overly detailed design could detract the reader from their purpose.
  • Make sure design, image and copy are product oriented, clear and concise.
  • Establish a design or template that you will use throughout, changing only for the eye catching bestselling, feature or surprise pages, then reverting to the familiar flow.
  • Keep colours, typography, font and layout styles consistent and ensure your brand is prominent and well used throughout.
Step 5. Market
  • Try testimonials, guarantees and assurances, company history or CEO’s message.
  • Include visible mark down of product prices, featured products, bestsellers, deals and discounts.
  • Market your products with the goal of selling them, good, concise descriptions, answering any objections and showcasing your goods.
  • Link to more detailed descriptions on your website, channelling customers to where they can quickly buy there.
Step 6. Distribute, Share and Promote
  • Use any digital channel you can access: email, website, social networks.
  • Target your specific audience through savvy social media marketing application for maximum return.
  • Make sure you cross sell by promoting your website alongside your catalog and your catalog on your website.
  • Try email marketing of a digital product catalog is a practical way to engage passive or previous customers with your entire product lineup.
Step 7. Test and Improve
  • Digital catalog creation software can be accompanied by precise analytics, often powered by or compatible with Google Analytics.
  • Data mining the results can help to understand traffic sources and patterns, visitors and their behavior.
  • A/B split testing of catalog versions (small variations of the same base catalog presented to similar visitors) helps to select winning combination of elements and products for the best performing catalog.
  • Analysis, experiments, then recommendations, can help to improve an online catalog quickly and with much return. Unlike print catalogs, a digital or online catalog can be constantly improved with little additional cost.
Read more about these steps in our blog post 7 steps to create an online product catalog that sells .