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A Lookbook is a trend of the last few years. It also seems to lasts for a long time from now.  It helps with creating brand awareness, building brand loyalty among the customers, and increasing sales. 
Your Lookbook is also a good way to interact with customers. Using Catalog Machine you get access to the good looking templates to design the Lookbook fast and easy. At the same time, you can add clickable elements, links, and shopping carts to let your customers make an order or even buy straight from the Lookbook. This is how you engage customers and increase sales.